🧠 How Uber used psychology to transform transportation

NEW Podcast: How BMW & Mini used psychology to conquer the US market

Season 6 of the Choice Hacking podcast is now live!

👉Boost your sales with 3 psychological pricing techniques

NEW Podcast: The psychology behind Blockbuster's legendary fail

Season 6 of the Choice Hacking podcast is now live!

🧠 Goal Gradient Effect: How to motivate customers like Uber, Duolingo, and Sephora

🧠The Blemishing Effect: How BMW & Mini conquered the US auto market

🧠 What is the Von Restorff Effect?

🧠 Personalization and Social Proof: Making the product irresistible in Abandoned Cart Emails

For Choice Hacking Ideas subscribers only!

🧠 Brand Salience: How coffee saved McDonald's

🧠 How Trader Joe’s Used Psychology to Become America’s Best-Loved Grocer

🧠 The Red Velvet Strategy that Starbucks, Liquid Death, and Grey Goose used to become billion dollar brands

🧠 How to use the Self-Reference Effect to bond with buyers