NEW Podcast: How COURSERA made education addictive

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🧠 Pratfall Effect: Why failure can build more trust than success

NEW Podcast: The psychology behind Spotify’s success

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🧠 How psychology almost killed Coca-Cola

NEW Podcast: The Billion Dollar Marketing Genius Behind Grey Goose

Season 6 of the Choice Hacking podcast is now live!

🧠 Generation Effect: How McDonald's, IKEA, and Aldi use it to drive engagement

NEW Podcast: The psychology behind Quibi's $2B fail

Season 6 of the Choice Hacking podcast is now live!

🧠 Why "ugly" websites are more persuasive

NEW Podcast: How psychology saved Chivas Regal scotch

Season 6 of the Choice Hacking podcast is now live!

🧠 Choice Overload Effect: Why more (usually) isn't better...

NEW Podcast: How coffee (and a bit of psychology) saved McDonald's

Season 6 of the Choice Hacking podcast is now live!

🧠 How Uber used psychology to transform transportation