Choice Hacking

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Why Steve Jobs stole from a hotel to build the first Apple store (and a free download)

Jen Clinehens

🧠 This Duolingo case study is my most requested...

Jen Clinehens

🧠 Why Netflix thumbnails are a billion dollar business

Jen Clinehens

🧠 The Cobra Effect: When rewarding customers punishes your brand

Jen Clinehens

🧠 How psychology saved Chivas Regal scotch

Jen Clinehens

NEW Podcast: How RED BULL used psychology to become a $12B brand

🚨🎧🚨🎧🚨➡️

Jen Clinehens

Archive

NEW Podcast: How a tiny perfume company used psychology to take over the world

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Jen Clinehens

The psychological secrets of luxury consumers

Jen Clinehens

NEW Podcast: How RED BULL used psychology to become a $12B brand

🚨🎧🚨🎧🚨➡️

Jen Clinehens

How IKEA uses the Gruen Effect to get you to buy more

Jen Clinehens

How Aldi Used Psychology to Take Over the Grocery Industry

Jen Clinehens

NEW Podcast: The Psychology Behind the Rise of Liquid Death

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Jen Clinehens

Narrative Bias: Tell stories. Win customers.

Jen Clinehens

This Friday: Psychology-Powered Email Mastermind Session with Rob Voase

He's worked with brands like Disney, McDonald's, Activision, and many more

Jen Clinehens

NEW Podcast: How Target Used Psychology to Perfect Its Experience

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Jen Clinehens

🧠 How psychology built (and might break) NETFLIX

Jen Clinehens

NEW Podcast: How COURSERA made education addictive

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Jen Clinehens

🧠 Pratfall Effect: Why failure can build more trust than success

Jen Clinehens