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What People Are Saying

“Brilliantly right! And a little funny that people who are in the business of persuading our clients’ audiences overlook it for themselves and do what frustrates us with our clients: self-centered chest-beating.”


“Your newsletter blows my mind every time I read it. I'm always excited to see it show up in my inbox.”

Ollie H.

“Thank you Jennifer Clinehens for giving us top-notch material on marketing psychology and inspiring me... definitely follow Jennifer and learn from her content as well! 💯”

Nandini A.

“I too am a big fan of the peak-end effect. Loved today's story about the movie.”


“Thanks for sharing all your amazing content @Jennifer Clinehens - there is always something interesting in your posts!”

Renanta H.

“Once again, your perspective looking through the lense of behavioral science + psychology explains a lot. Makes me wonder why all brands don’t use it all the time!”