Why silence costs you customers...

If you stop reminding people you exist, they'll forget about you faster than you think.

It's down to a principle coined by psychologist Herman Ebbinghaus called The Forgetting Curve. 

Ebbinghaus was obsessed with how people create and retain memories. 

And he discovered that if we don’t actively try to remember something, it just slips away over time. 

It’s a simple concept that has big implications for business and marketing… 

It’s why research tells us that marketing consistency and becoming a “famous” brand are so powerful. 

Why showing up regularly with something that’s 90% right beats showing up occasionally with something perfect.

And it’s why even giant brands like Coca-Cola can’t stop advertising without seeing drops in sales (even though it’s the most memorable brand in the world).

And if you’re a solo consultant, coach, entrepreneur, or business owner, the Forgetting Curve is important for you to consider, too. 

It’s why - no matter your business…

If you want more consistent buyers, sales, and revenue…

You can’t go radio silent the second you get busy.

Have a plan to keep putting out content and marketing when things get hectic.

(I use my “REC It Method” to do this… more about that in the coming weeks.)

👉️ Because your biggest marketing psychology challenge isn't just making people care.

It's making people remember. 

Until next time,
Jen

PS. Don’t forget that my NEW course “Inside Your Buyer’s Brain: 6 Mental Models That Can 2x Sales and Profit” is now in pre-sale (which means you can get it for $195, and savings of $105 off the normal price until July 3rd).

Click here to learn more and get lifetime access (so you can take the course now or whenever you’re ready).