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Jen Clinehens

Jen Clinehens

Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking. I started Choice Hacking in 2021 to help 100M marketers get inspired about using behavioral science, psychology, and AI to supercharge their work.

Why silence costs you customers...
14 hours ago

Why silence costs you customers...

Jen Clinehens
Jen Clinehens
Is Niche Down Nancy killing your business?
Jun 26, 2025

Is Niche Down Nancy killing your business?

Jen Clinehens
Jen Clinehens
Introducing my NEW COURSE (plus pre-sale savings)
Jun 25, 2025

Introducing my NEW COURSE (plus pre-sale savings)

Jen Clinehens
Jen Clinehens
How Walmart uses this psychology principle to make $600B a year
Jun 24, 2025

How Walmart uses this psychology principle to make $600B a year

Jen Clinehens
Jen Clinehens
How Coca-Cola and Head & Shoulders build buying habits
Jun 18, 2025

How Coca-Cola and Head & Shoulders build buying habits

Jen Clinehens
Jen Clinehens
IKEA Effect: How Co-Creation Builds Emotional Bonds Buyers Don't Want to Break
Jun 11, 2025

IKEA Effect: How Co-Creation Builds Emotional Bonds Buyers Don't Want to Break

Jen Clinehens
Jen Clinehens
Have you met Shiny Object Sam?
Jun 10, 2025

Have you met Shiny Object Sam?

Jen Clinehens
Jen Clinehens
Final Hours: Can Your Website Pass The 3-Second Test?
Jun 09, 2025

Final Hours: Can Your Website Pass The 3-Second Test?

Jen Clinehens
Jen Clinehens
Why 2x'ing your prices can 2x your sales
Jun 04, 2025

Why 2x'ing your prices can 2x your sales

Jen Clinehens
Jen Clinehens
Can Your Website Pass The 3-Second Test?
Jun 03, 2025

Can Your Website Pass The 3-Second Test?

Jen Clinehens
Jen Clinehens
Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

Choice Hacking

Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

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