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Jen Clinehens

Jen Clinehens

Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking. I started Choice Hacking in 2021 to help 100M marketers get inspired about using behavioral science, psychology, and AI to supercharge their work.

IKEA Effect: How Co-Creation Builds Emotional Bonds Buyers Don't Want to Break
Jun 11, 2025

IKEA Effect: How Co-Creation Builds Emotional Bonds Buyers Don't Want to Break

Jen Clinehens
Jen Clinehens
Have you met Shiny Object Sam?
Jun 10, 2025

Have you met Shiny Object Sam?

Jen Clinehens
Jen Clinehens
Final Hours: Can Your Website Pass The 3-Second Test?
Jun 09, 2025

Final Hours: Can Your Website Pass The 3-Second Test?

Jen Clinehens
Jen Clinehens
Why 2x'ing your prices can 2x your sales
Jun 04, 2025

Why 2x'ing your prices can 2x your sales

Jen Clinehens
Jen Clinehens
Can Your Website Pass The 3-Second Test?
Jun 03, 2025

Can Your Website Pass The 3-Second Test?

Jen Clinehens
Jen Clinehens
The Psychology Trap That's Costing You Buyers
Jun 02, 2025

The Psychology Trap That's Costing You Buyers

Jen Clinehens
Jen Clinehens
Last day to save 50% on my MOST POPULAR course
May 29, 2025

Last day to save 50% on my MOST POPULAR course

If you want to know what makes your buyers tick, you need to take this course

Jen Clinehens
Jen Clinehens
How Xerox created a $10B market with one simple psychology principle
May 28, 2025

How Xerox created a $10B market with one simple psychology principle

Jen Clinehens
Jen Clinehens
How Walmart Used Psychology to Make $648B in 2024
May 27, 2025

How Walmart Used Psychology to Make $648B in 2024

Jen Clinehens
Jen Clinehens
The AI Mistake Most Businesses are Making in 2025
May 21, 2025

The AI Mistake Most Businesses are Making in 2025

Jen Clinehens
Jen Clinehens
Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

Choice Hacking

Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

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