Jen Clinehens

Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking. I started Choice Hacking in 2021 to help 100M marketers get inspired about using behavioral science, psychology, and AI to supercharge their work.

Jul 24, 2024

🧠 How Uber used psychology to transform transportation

Jen Clinehens

Jul 23, 2024

NEW Podcast: How BMW & Mini used psychology to conquer the US market

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens

Jul 18, 2024

👉Boost your sales with 3 psychological pricing techniques

Jen Clinehens

Jul 16, 2024

The psychology behind Blockbuster's legendary fail

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens

Jul 12, 2024

🧠 Last few hours to save: 50% off "How to Create Persuasive Experiences"

If you want to know what makes your buyers tick, you need to take this course

Jen Clinehens

Jul 11, 2024

🧠 Goal Gradient Effect: How to motivate customers like Uber, Duolingo, and Sephora

Jen Clinehens

Jul 10, 2024

🧠 Flash sale: 50% off How to Create Persuasive Experiences (for 48 hours)

If you want to know what makes your buyers tick, you need to take this course

Jen Clinehens

Jun 26, 2024

🧠The Blemishing Effect: How BMW & Mini conquered the US auto market

Jen Clinehens

Jun 19, 2024

🧠 What is the Von Restorff Effect?

Jen Clinehens

Jun 13, 2024

Premium

🧠 Personalization and Social Proof: Making the product irresistible in Abandoned Cart Emails

For Choice Hacking Ideas subscribers only!

Jen Clinehens