Jen Clinehens

Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking. I started Choice Hacking in 2021 to help 100M marketers get inspired about using behavioral science, psychology, and AI to supercharge their work.

How Duolingo built a $12B business with one simple psychology insight

How Walmart Used Psychology to Become the World's Biggest Company

How Spotify used psychology to create an $86B social network for music

Podcast: How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

Podcast: Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology

The psychology trap that killed a $17B retailer

How Nike built a $400M brand with this surprising partner (not MJ)

When rewarding customers punishes your brand...

Your invitation: How I 6x'd My Sales (and You Can, Too)

Podcast: How psychology built Apple's $44B product

How Patagonia made $543M with psychology

How Honda sold 100M vehicles with psychology...

Final Hours to Get Your Free 1:1 Connection Call with Me

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How to Make Getting Clients 5x Easier

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7 Simple Ideas That Got My Clients $250M+

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Podcast: Why changing the MEANING of a product can take it from 0 to $41B

How Zara used psychology to make $38B

Warren Buffett's $144B psychology secret...

Psychology > Algorithms

Hope is not a business strategy (but this is)...

Coca-Cola’s $89M marketing psychology mistake

Podcast: Why luxury brands hold their products "hostage"

The Peak-End Rule: Why Your Buyers Don't Come Back

How Disney, Lyft, Apple, & Netflix launch new products

Why Burberry 🔥Burned $13M of Its Own Products