Choice Hacking
Authors
Jen Clinehens

Jen Clinehens

Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking. I started Choice Hacking in 2021 to help 100M marketers get inspired about using behavioral science, psychology, and AI to supercharge their work.

🧠 How psychology built (and might break) NETFLIX

Jen Clinehens

NEW Podcast: How COURSERA made education addictive

🚨🎧🚨🎧🚨➡️

Jen Clinehens

🧠 Pratfall Effect: Why failure can build more trust than success

Jen Clinehens

NEW Podcast: The psychology behind Spotify’s success

🚨🎧🚨🎧🚨➡️

Jen Clinehens

🧠 How psychology almost killed Coca-Cola

Jen Clinehens

NEW Podcast: The Billion Dollar Marketing Genius Behind Grey Goose

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens

🧠 Generation Effect: How McDonald's, IKEA, and Aldi use it to drive engagement

Jen Clinehens

NEW Podcast: The psychology behind Quibi's $2B fail

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens

🧠 Why "ugly" websites are more persuasive

Jen Clinehens

NEW Podcast: How psychology saved Chivas Regal scotch

Season 6 of the Choice Hacking podcast is now live!

Jen Clinehens