NEW Podcast: How BMW & Mini used psychology to conquer the US market

Hi there - Jen here :)

🧠 Episode 602 of the Choice Hacking podcast is now live!

Today’s we’re diving into the story of a true brand underdog - the Mini.

A tiny car that’s accomplished big things, the Mini was created to be a penny-pinching fuel-saving car for post-war Brits.

But now, its unconventional design and savvy psychology marketing moves have created a global cult following in the form of motoring clubs, YouTube channels, and it was even voted the world’s second most influential car, right behind Ford’s Model T and ahead of the Volkswagen Beetle.

But how did Mini go from an uncool car for penny pinchers to a cult classic?

Turns out there was some psychology at play - used purposefully, or not - that helped Mini (and parent company BMW) transform this spunky little car’s destiny.

👉 Listen on:

• ✅Apple

• ✅Spotify

• ✅And many more

• ✅ Or search “Choice Hacking” on your podcast platform of choice

Here’s what one of my lovely listeners had to say about the podcast:

• "No exaggeration; your podcast is the best-produced marketing podcast I've ever listened to. You are an inspiration. Thanks for all the excellent content!"

Stay tuned for Thursday’s newsletter -

I’m breaking down the psychological tools that Uber used to disrupt the transportation industry and how their enthusiasm for behavioral science led them to allegedly manipulate its drivers.

Until next time,
Jen