Is Niche Down Nancy killing your business?

Today I want to introduce you to someone I call Niche Down Nancy. 

Niche Down Nancy is struggling to find buyers for her business. 

Because she’s always heard the online business gurus say, “Riches are in the niches!” Niche Down Nancy has been second-guessing her target buyer.

Btw - If you haven’t heard the term “niche” before in business, it’s really just another name for a narrowly defined group of target buyers. Sometimes called a Persona or target market.

Now Nancy is second-guessing herself, because she can’t decide on the perfect niche for her business. She’s stuck in a mental loop of asking questions like:

• Are they 25-30 or 30-35?

• Are they women or men?

• Are they beginners or experienced?

• Are they married or divorced?

• Are they doctors or lawyers?

• Do they have blue hair or brown hair?

For Nancy, “picking a niche” started as an item on her to-do list, but has now become a huge time suck and a mental block she can’t seem to move past.

Niche Down Nancy… 

• Gets stuck in analysis paralysis trying to figure out “Am I targeting the right niche/buyer?” She never settles on one and just confuses her potential buyers because she’s constantly tweaking her messaging and marketing.

• She’s always getting distracted by asking herself questions like, “I saw a few doctors joined my email list…maybe I should be focusing on doctors and not lawyers?” then spiralling down a rabbit hole.

• She’s picked an overly-specific target buyer based on gut feel or who she’s worked with in the past, without validating that it’s actually right. So she ends up spending tons of time, money, and frustration trying to sell a meaningless offer to the wrong people.

Now you might’ve guessed that Niche Down Nancy isn’t real.

But her behavior is. 

And I see it every day in my Choice Hacking Pro community and one-on-one coaching. 

The solution to Nancy’s issue is simple (but not easy):

To clearly articulate the problem she solves… 

Then let the market tell her who the best and most enthusiastic buyer is. 

Once she knows that, she can double down on her efforts with focus and certainty.

Because now Nancy is confident that these target buyers are the right ones. 

Not because Nancy thinks they are, or a guru had a theory that they were, but because real buyers confirmed it with their actual buying behavior.

Anything less is just guessing.

The process of finding the right buyers to focus on can feel overwhelming - there are so many rabbit holes and dead ends disguised as good moves. 

But I’ve guided hundreds of my clients successfully down this path by helping them listen to people’s psychological signals and buying behaviors. 

My clients have gone from confusion, overwhelm, and self-doubt… 

To seeing their business and buyers objectively and moving forward with clarity and confidence.

It’s what I do every day in my Choice Hacking Pro community (now full) and one-on-one coaching.

If you want to learn more about how we can work together one-on-one to bring clarity to your business and marketing (and get you on the path to consistent $20k months and beyond)...

👉️ Just respond to this email with the word “COACH” and I’ll share the details. 

Until next time,
Jen

PS. Don’t forget that my NEW course “Inside Your Buyer’s Brain: 6 Mental Models That Can 2x Sales and Profit” is now in pre-sale (which means you can save $105 off the normal price until July 3rd).

Click here to learn more and get lifetime access (so you can take the course now or whenever you’re ready).