Introducing my NEW COURSE (plus pre-sale savings)

Nothing matters more in business than understanding buyer psychology.

Not ads, not budgets, not products, not social media followers.

But HOW you use psychology is different for every business.

It all comes down to how your buyers see the world - their mental models.

In this NEW Choice Hacking Academy self-paced video course, I'm sharing how Mental Models can transform your marketing, strategy, pricing, offers, and positioning - and make your buyers say, “It’s like you read my mind.”

The course is called “Inside Your Buyer's Brain: 6 Psychological Mental Models That Can 2x Sales & Profit” because it has one simple aim:

To get you on the path to 2x marketing effectiveness, sales, and profits by seeing the world through your buyers’ eyes…

Uncovering the mental models that shape how they see the world, evaluate information, and make buying decisions.

To help you use Mental Models to your advantage, I’ll share my 3-step process that has helped create $250M+ in marketing returns for my solo, SMB, and Fortune 500 clients like T-Mobile, Microsoft, McDonalds, and more.

👉️ STEP 1: I’ll give you the 6 Psychological Mental Models you need to grow your sales, revenue, and profit - illustrated with clear examples from multiple industries so you can see them at work in the real world.

👉️ STEP 2: I’ll give you a checklist and a process for how to quickly spot mental models at work in your, or your clients’, business, so you can make quick fixes that start to improve your sales and/or lead flow, and make your marketing 2x more effective.

👉️ STEP 3: I’ll share my framework for researching and testing marketing that speaks directly to these Mental Models so you can start searching for them in your own business right away. I’ll also share my step-by-step approach for realigning offers, pricing, positioning, and strategy once these Mental Models are identified, so it’s easy for you to capture hidden demand in the market.

How does it work?

This course pre-sale is NOW OPEN.

As a thank you to those who purchase the pre-sale, you’ll save $105 off the normal price of $300. Which means you can snag the full course and lifetime access (including updates) for only $195.

The pre-sale discount ENDS July 3rd, 2025 (that’s in 7 days).

The course materials will launch July 4th, 2025 - you get LIFETIME ACCESS to this course and you can take it whenever you want, so don’t worry about if now isn’t the perfect time.

You can start when you’re ready.

If I purchase the course how long do I have to take it?

You get lifetime access when you purchase the course, and it’s self-directed - which means you can start and finish the course on your schedule (whether it’s the day the course launches or a year or more from now…).

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Who is this course best suited for?

I created this course for business owners, solo consultants, coaches and marketers - it covers BOTH product and service businesses so you’ll get real world examples and exercises that fit both.

If you’re someone who wants to better understand your buyers so you can 2x your marketing effectiveness (so sales and profit follow), this course is for you.

Choice Hacking Guarantee

If you complete and pass all the quizzes but don’t find this course valuable (and tell me why), you'll get your money back.

How much is it?

Missing this course would cost a fortune in missed opportunities, time, and frustration.

But since I believe in giving you more than you pay for…

👉 You can get LIFETIME ACCESS for just $195 until July 3, 2025.

But once the full course launches on July 4, 2025 the price will go to its normal rate of $300.

Any questions, just respond to this email.

Until next time,
Jen