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The Peak-End Rule: Why Your Buyers Don't Come Back
Apr 24, 2025

The Peak-End Rule: Why Your Buyers Don't Come Back

Jen Clinehens
Jen Clinehens
How Disney, Lyft, Apple, & Netflix launch new products
Apr 22, 2025

How Disney, Lyft, Apple, & Netflix launch new products

Jen Clinehens
Jen Clinehens
Why Burberry 🔥Burned $13M of Its Own Products
Apr 01, 2025

Why Burberry 🔥Burned $13M of Its Own Products

Jen Clinehens
Jen Clinehens
How Apple & Chanel Used Social Proof to Become $1B+ Brands
Mar 31, 2025

How Apple & Chanel Used Social Proof to Become $1B+ Brands

Jen Clinehens
Jen Clinehens
Can Psychology Save Starbucks?
Mar 25, 2025

Can Psychology Save Starbucks?

Jen Clinehens
Jen Clinehens
The biggest danger in business is not being hated - it’s being ignored.
Mar 24, 2025

The biggest danger in business is not being hated - it’s being ignored.

Jen Clinehens
Jen Clinehens
9 Ideas That Got My Clients to $250M+ in Marketing Returns
Mar 11, 2025

9 Ideas That Got My Clients to $250M+ in Marketing Returns

Jen Clinehens
Jen Clinehens
The $5 Experiment That Reveals How We REALLY Spend Money
Mar 06, 2025

The $5 Experiment That Reveals How We REALLY Spend Money

Jen Clinehens
Jen Clinehens
How Apple, Netflix, & Starbucks Use Psychology to Charge You More
Mar 04, 2025

How Apple, Netflix, & Starbucks Use Psychology to Charge You More

Jen Clinehens
Jen Clinehens
The secret to getting people to take action
Feb 26, 2025

The secret to getting people to take action

Jen Clinehens
Jen Clinehens
Your biggest competitor isn’t another business. It’s your buyer’s default behavior.
Feb 25, 2025

Your biggest competitor isn’t another business. It’s your buyer’s default behavior.

Jen Clinehens
Jen Clinehens
How psychology built this $4B clothing brand
Feb 20, 2025

How psychology built this $4B clothing brand

Jen Clinehens
Jen Clinehens
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Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

Choice Hacking

Learn What Makes Buyers Tick: 2x marketing effectiveness (so sales and profit can 2x, too) when you master marketing psychology.

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