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Featured Posts

🧠 This Duolingo case study is my most requested...

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🧠 The Cobra Effect: When rewarding customers punishes your brand

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🧠 How psychology saved Chivas Regal scotch

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NEW Podcast: How RED BULL used psychology to become a $12B brand

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Archive

Psychology > Algorithms

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Hope is not a business strategy (but this is)...

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Coca-Cola’s $89M marketing psychology mistake

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Podcast: Why luxury brands hold their products "hostage"

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The Peak-End Rule: Why Your Buyers Don't Come Back

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How Disney, Lyft, Apple, & Netflix launch new products

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Why Burberry 🔥Burned $13M of Its Own Products

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How Apple & Chanel Used Social Proof to Become $1B+ Brands

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Can Psychology Save Starbucks?

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The biggest danger in business is not being hated - it’s being ignored.

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9 Ideas That Got My Clients to $250M+ in Marketing Returns

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The $5 Experiment That Reveals How We REALLY Spend Money

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