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Featured Posts

Why Steve Jobs stole from a hotel to build the first Apple store (and a free download)

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🧠 This Duolingo case study is my most requested...

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🧠 Why Netflix thumbnails are a billion dollar business

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🧠 The Cobra Effect: When rewarding customers punishes your brand

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🧠 How psychology saved Chivas Regal scotch

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NEW Podcast: How RED BULL used psychology to become a $12B brand

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Archive

How psychology saved this $1B brand

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Curation > Creation

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Final Hours to Get a Personal Chief Marketing Copilot for Your Solo Consultancy

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How Psychology Saved McDonald's Most Controversial Product

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Solo or Planning on Going Solo? I have an exciting 2025 update...

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How Liquid Death Used Psychology to Become a $1.4B Brand

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The Future of Choice Hacking

This is a HUGE change - and I'm welcoming you along for the ride...

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2024 Choice Hacking... Wrapped

Thank you so much for being a part of an incredible year!

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Netflix and the Psychology of Award-Winning Content

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How IKEA used psychology to become the world's biggest furniture brand

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How Spotify Used Psychology to Perfect Its Experience

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How Walmart used psychology to become the world’s #1 retailer

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